Supporting intelligent

decisions in space

and on Earth

About

Rotoiti (“roe-toe-ee-tee”) supports firms, governments, and academics in the space and environment sectors. We specialize in human intelligence – gathering and analyzing expert perspectives to help clients understand markets, craft strategies, and achieve objectives.

See below for more information, or feel free to contact us.

Sectors

Rotoiti works in space and environment, two sectors that inform each other and share many themes – passion, hype, skepticism, siloed technological expertise, and government influence.

Space

Rotoiti helps clients who develop humanity's presence off-planet. Common project topics have included: manufacturing; launch; space debris, microgravity; remote sensing; and subsystems.

Environment

Rotoiti helps clients who work on many interlinked environmental topics. Common project topics have included: biodiversity, "green" fuel; power transmission; precision agriculture; and renewable energy.

Services

Rotoiti provides market research, strategic advisory, and business development services. Typical deliverables include verbal briefs, written reports, and dashboards monitoring the status of inquiries. For in-depth description of Rotoiti’s services, see here.

Market Research

Rotoiti's core service is market research, helping clients understand how their businesses sit within larger contexts. This entails investigating market actors and trends to assess clients' points of differentiation.

Strategic Advisory

 Building on market research, Rotoiti provides strategic advisory services to help craft plans. In these cases, Rotoiti assesses the strengths and weaknesses of strategic options to help clients focus their efforts.

Business Development

Strategic advisory services lead to business development support, which helps clients implement their strategies. This comprises breaking strategies down into specific tasks and carrying out those tasks.

Approach

Rotoiti’s approach emphasizes human source inquiries and as such is bespoke, transparent, and discreet. For in-depth description of Rotoiti’s typical approach, see here.

Bespoke

To ensure results are useful, all projects are bespoke. Rotoiti does not offer preset menu items or a one-size-fits-all approach. We instead start projects with thorough discussions to understand clients' needs. Then we devise customized services to support clients with their decision-making.

Transparent

Rotoiti does not sell black box solutions. With our deliverables, we explain the processes behind them - which sorts of sources, for instance, provided which information under which circumstances. Transparency differentiates us from other consultancies; it allows clients to more intelligently judge and use findings.

Discreet

Rotoiti acts as an airlock between clients and sources. We discuss with clients how much discretion should be used in projects. Unless instructed otherwise, Rotoiti does not disclose identifying information about clients to sources, or vice versa. This is why we do not act as agents (e.g. via sales or lobbying).

Projects

Rotoiti helps clients by weaving together diverse expert perspectives. As such we prefer to work in various markets. To date, Rotoiti has tended to cover the Asia-Pacific, North America, and Western Europe. The map below shows countries of focus in projects to date:

As is the case with market coverage, there is likewise significant variety in terms of subject matter. See below for brief descriptions of example projects that Rotoiti has worked on to date:

Rotoiti helped a precision agriculture firm compare itself with competitors.
Rotoiti helped a precision agriculture firm compare itself with competitors.
Rotoiti helped a launch services firm identify and contact partners abroad.
Rotoiti helped a launch services firm identify and contact partners abroad.
Rotoiti helped a government entity assess how to regulate space debris.
Rotoiti helped a government entity assess how to regulate space debris.
Rotoiti helped a government agency compare itself to counterparts abroad.
Rotoiti helped a government agency compare itself to counterparts abroad.
Rotoiti helped a firm assess interest in a biodiversity monitoring service.
Rotoiti helped a firm assess interest in a biodiversity monitoring service.
Rotoiti helped a firm assess use cases for a novel power transmission technology.
Rotoiti helped a firm assess use cases for a novel power transmission technology.
Rotoiti helped an academic institution understand space applications of its research.
Rotoiti helped an academic institution understand space applications of its research.
Rotoiti helped an academic understand how a national space industry emerged.
Rotoiti helped an academic understand how a national space industry emerged.
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BRIEFS

Rotoiti publishes primers, based on discussions with experts, about issues pertinent to doing business in the space and environment sectors. Feel free to download and share.

• IP Strategies for Space Startups

• Structure of the Space Insurance Market

• Microgravity Experimentation Services

• Securing Spectrum Authorization

• Reputational Issues in the Space Industry

• Risks and Benefits of Venture Capital for Space Firms

• Common Space Startup Communications Errors

• Downlink Bandwidth Constraints and Solutions

• Obstacles Posed to Space Firms by ITAR

• Obstacles Facing Earth Observation Firms

Kōrero

Being located in New Zealand, Rotoiti hosts kōrero to connect foreign market actors to Aotearoa’s space ecosystem. The kōrero are informal, invite-only, and not recorded. If you would like to be featured or be added to the invite list, please contact us.

• Moon Kim of NASA’s Strategic Investments Division

• Jacob Hacker of KPMG

• Matija Milenovic of porkchop

• Aaron Bateman of the Space Policy Institute

• Ben Starkey of Ozius

• John Barentine of Dark Sky Consulting

• Raphael Roettgen of E2MC Ventures

• Alexandre Vallet of the International Telecommunication Union

• Malcolm Davis of the Australian Strategic Policy Institute

• Mark Posen of RPC Telecom

• Ksenia Lisitsyna of Precious Payload

• Cécile Gaubert of Gaubert Law Firm

• Daniel Biedermann of NewSpace Capital

• Win Marshal J Bronzewall of INNOSPACE

• Ingo Baumann of BHO Legal

• Zhen Ning Ng of NuSpace

• Tiger Wang of SatelliteHerd

• Jason Held of Saber Astronautics

• Dennis Elgaard of GomSpace

• Michael Sims of Ceres Robotics

• Tushar Jadhav of Manastu Space

• Donna Lawler of Azimuth Advisory

• Blaine Curcio of Dongfang Hour

• Daniel Faber of Orbit Fab

• Jeff Crusey of Seraphim Space

• Takahiro Nakamura of ispace

• Troy McCann of Moonshot Space Co.

• Andy Koronios of SmartSat CRC

• Todd Dearing of C4 Space

TEAM

Dr. Nicholas Borroz founded Rotoiti and regularly collaborates with other space and environment experts to serve clients. He previously worked in business intelligence in Washington, DC, running a human source network to help clients with risk management, due diligence, and compliance. He has a PhD in international business from Auckland University, an MA in international economics from Johns Hopkins SAIS, and a BA in international studies from Macalester College. 

Please contact us for more information.