Supporting clients in

the space sector


Rotoiti supports clients in the space sector by helping them pursue goals more intelligently. Rotoiti provides market research, strategic advisory, and business development services. 

Rotoiti’s clients include leadership teams in private firms, policymakers in government entities, and research managers in academia. Geographically, Rotoiti focuses on the Asia-Pacific. Rotoiti has worked in many segments, such as launch, satellites, subsystems, analytics, and communications. 


See below for questions from clients that have guided Rotoiti’s support services:

Market Research

How do our analytics products compare to those of our competitors? What demand currently exists for space tugs? For propulsion systems similar to ours, what are typical price points?

Strategic Advisory

Which market should we expand to in order to minimize political risk exposure? Which role should we pursue in an international mission? What should we do to minimize risks posed by space debris?

Business Development

Can you help us negotiate agreements with facilities providers? Can you explain to our stakeholders why it is important they fund our research? Can you help us put contracts in place with customers?

An analytics firm was using satellite imagery to create products for clients in the agricultural sector. Rotoiti developed a list of factors by which to compare the firm to its competitors. Rotoiti worked with the firm to prioritize collecting information on competitors that were of interest (e.g. those working in certain markets). Rotoiti created a database that the firm’s leadership could access at all times, making the database easily sortable to identify competitors of interest (e.g. those using certain spectral indices with services for certain crop types). The database informed various aspects of the firm’s strategy, such as services to develop, clients to pursue, and markets to enter.

A government entity wanted to understand what steps it could take to mitigate risks posed by space debris. Rotoiti wrote a report and briefed the entity about: threats that space debris poses to launches and satellites; factors that influence debris generation; measures that mitigate debris generation; and measures that lessen the threats that debris poses to launches and satellites. Rotoiti developed a framework linking certain mitigation measures to certain risk factors as a heuristic device to help the entity consider which measures make sense in which contexts. To write the report, Rotoiti canvassed many subject matter experts in academia, government, and the private sector. The report helped stakeholders in their efforts to develop regulatory frameworks, and informed their discussions with international counterparts.

A launch services firm needed to develop partnerships with facilities providers abroad. Rotoiti helped it identify potential partners and prioritized them according to certain factors (e.g. desired markets). Rotoiti then contacted the potential partners to explain the firm’s business and to discuss the possibility of formalizing relationships with the firm. Initial conversations screened for partners who expressed genuine interest in formalizing a relationship. Rotoiti then facilitated introductions and put in place formal contracts between the firm and the partners. The partnerships bolstered the client’s business reputation and justified investing resources into technology development.

• A comparison of launch firms in Australia and New Zealand

• An analysis of a launch firm’s relationship with the US government

• An analysis of a US-focused business expansion strategy

• An analysis of causes behind a launch firm’s collapse

• A comparison of a launch firm’s various government relationships

• An analysis of a launch firm’s relationship with the Australian government

• An analysis of market demand for rideshares

• An analysis of market demand for satellite propulsion

• A comparison of a propulsion firm’s customer supply agreements

• An estimate of costs for a constellation’s propulsion system

• An analysis of rideshare availability

• An analysis of market demand for orbital servicing

• An analysis of the recession’s impact on launch frequency

• A database comparing products of dozens of remote sensing analytics firms

• An assessment of a national space industry’s potential role in an international mission

• Development of an international network of business partnerships

• An analysis of risk factors and mitigation measures regarding space debris

• An assessment of market demand for composites and issues stymying their application


Rotoiti periodically publishes briefs about challenges in the space sector. Please feel free to access and share them:

Downlink Bandwidth Constraints and Solutions

Obstacles Posed to Space Firms by ITAR

Obstacles Facing Earth Observation Firms

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