Supporting clients in

the space industry


Rotoiti works for private firms, government agencies, and academic institutions. We weave together diverse insights to help clients understand markets, craft strategies, and achieve objectives. 

See below for more information, or feel free to contact us.


Rotoiti’s core service is market research, investigating how clients’ activities sit within larger contexts. Building off market research, Rotoiti provides strategic advisory services to help clients craft plans. Strategic advisory services lead to business development support to help clients achieve objectives. See below for example questions from clients:

Market Research

"How do our analytics products compare to those of our competitors?" "What demand currently exists for space tugs?" "For propulsion systems similar to ours, what are typical price points?"

Strategic Advisory

"Which market should we target to minimize political risk exposure?" "Which role should we pursue in an international mission?" "What should we do to minimize risks posed by space debris?"

Business Development

"Can you help us make contact with facilities providers?" "Can you explain to our stakeholders why they should fund our research?" "Can you help us identify customers in desired jurisdictions?"



All projects are bespoke. To understand how to best help clients, Rotoiti usually starts with a series of questions: What decision or action is this project supporting? What information will help with that decision or action? What are useful sources of information? How should those sources be approached? How should findings be presented, both in terms of format and schedule?


Rotoiti does not sell simplistic "truth". Deliverables are nuanced and findings are assessed according to the processes by which they are developed (e.g. which sources provide which information under which circumstances). This is why Rotoiti starts with a series of questions; scoping projects ensures that Rotoiti and clients have common expectations and that projects generate useful deliverables.


Rotoiti typically acts as an airlock between clients and sources. Rotoiti has intensive discussions with clients about the extent of discretion to be used in projects. Unless instructed otherwise, Rotoiti does not disclose identifying information about clients to sources, or vice versa, which benefits all parties. For this reason, Rotoiti avoids representing client interests (e.g. via sales or lobbying).


Rotoiti helps clients by weaving together perspectives from diverse parts of the space industry, as is reflected in a wide range of projects in terms of segments, geographies, and sectors. Rotoiti works in upstream segments like launch, downstream segments like data analytics, and segments in between like comms. Rotoiti often works for clients in the Asia-Pacific, but also for clients elsewhere. Rotoiti tends to work for private firms, but also for academic and government clients. 

• Report on status of optical intersatellite links’ commercialization

• Project proposal for study of factors inhibiting national aerospace industry growth

• Research project explaining factors behind national space ecosystem’s emergence

• Assessment of market demand for composites and issues stymying their application

• Analysis of risk factors and mitigation measures regarding space debris

• Development of international network of business partnerships for a launch firm

• Assessment of national space industry’s potential role in an international mission

• Database comparing products of dozens of remote sensing analytics firms

• Analysis of the recession’s impact on launch frequency

• Analysis of market demand for orbital servicing

• Analysis of rideshare availability

• Estimate of costs for constellation’s propulsion system

• Comparison of propulsion firm’s customer supply agreements

• Analysis of market demand for satellite propulsion

• Analysis of market demand for rideshares

• Analysis of a launch firm’s relationship with the Australian government

• Comparison of launch firm’s various government relationships

• Analysis of causes behind launch firm’s collapse

• Analysis of launch firm’s US-focused business expansion strategy

• Analysis of launch firm’s relationship with the US government

• Comparison of launch firms in Australia and New Zealand


Rotoiti publishes free primers on issues that are pertinent to doing business in space. These briefs are based on discussions with subject matter experts and are published quarterly. Feel free to read and share these briefs with others.


Being located in New Zealand, Rotoiti hosts fortnightly kōrero to connect foreign space market actors to Aotearoa’s space ecosystem. To date, guest speakers have been from Australia, China, Denmark, Germany, Hong Kong, India, Japan, Singapore, South Korea, the United Kingdom, and the United States.

• Win Marshal J Bronzewall of INNOSPACE

• Ingo Baumann of BHO Legal

• Zhen Ning Ng of NuSpace

• Tiger Wang of SatelliteHerd

• Jason Held of Saber Astronautics

• Dennis Elgaard of GomSpace

• Michael Sims of Ceres Robotics

• Tushar Jadhav of Manastu Space

• Donna Lawler of Azimuth Advisory

• Blaine Curcio of Dongfang Hour

• Daniel Faber of Orbit Fab

• Jeff Crusey of Seraphim Space

• Takahiro Nakamura of ispace

• Troy McCann of Moonshot

• Andy Koronios of SmartSat CRC

• Todd Dearing of C4 Space



Dr. Nicholas Borroz founded Rotoiti and manages all projects, regularly collaborating with other space industry experts to serve clients. He previously worked in business intelligence in Washington, DC, focusing on risk management and due diligence and coordinating a global subcontractor network. He has a PhD in international business from Auckland University, an MA in international economics from Johns Hopkins SAIS, and a BA in international studies from Macalester College. 

Please contact us for more information.