Supporting intelligent

decisions in space


Rotoiti (“roe-toe-ee-tee”) works for private firms, government agencies, and academic institutions. We help clients understand markets, craft strategies, and achieve objectives. We specialize in techniques of investigation and intelligence – finding, gathering, and presenting expert insights in order to usefully inform decision-making in a wide variety of space industry contexts.

See below for more information, or feel free to contact us.


Market Research

Rotoiti's core service is market research, helping clients understand how their activities sit within larger contexts. This typically entails learning about customers, competitors, or other stakeholders.

Strategic Advisory

 Building on market research, Rotoiti provides strategic advisory services to help clients craft plans. In these cases, the goal is to help clients decide how they ought to be focusing their efforts.

Business Development

Strategic advisory services lead to business development support, which helps clients achieve objectives. This often entails helping clients understand how to approach relevant market actors.



To ensure results are useful, all projects are bespoke. Rotoiti does not offer preset menu items or a one-size-fits-all approach. We instead start projects with thorough discussions to understand clients' needs. Based on these discussions, we devise customized services to support clients with their decision-making.


Rotoiti does not sell black box solutions. With our deliverables, we explain the processes behind them - which sorts of sources, for instance, provided which information under which circumstances. Transparency differentiates us from other consultancies; it allows clients to more intelligently judge and use findings.


Rotoiti acts as an airlock between clients and sources. We intensively discuss with clients the extent of discretion to be used in projects. Unless instructed otherwise, Rotoiti does not disclose identifying information about clients to sources, or vice versa. This is why we do not act as agents (e.g. via sales or lobbying).


Rotoiti helps clients by weaving together perspectives from diverse parts of the space industry, and as such we prefer to work on a wide variety of projects rather than specialize in any one area. Regarding segments, Rotoiti works along the entire value chain – from launch through to downstream analytics. Geographically, Rotoiti focuses on the Asia-Pacific but frequently covers other markets. In terms of sector, Rotoiti works for private, government, and academic clients. 

• Analysis of strengths and weaknesses in small launch market

• Assessment of market interest in microgravity research services platform

• Survey of non-space firms’ interest in support for “plugging in” to space value chains

• Report on status of optical intersatellite links’ commercialization

• Project proposal for study of factors inhibiting national aerospace industry growth

• Research project explaining factors behind national space ecosystem’s emergence

• Assessment of market demand for composites and issues stymying their application

• Analysis of risk factors and mitigation measures regarding space debris

• Development of international network of business partnerships for a launch firm

• Assessment of national space industry’s potential role in an international mission

• Database comparing products of dozens of remote sensing analytics firms

• Analysis of the recession’s impact on launch frequency

• Analysis of market demand for orbital servicing

• Analysis of rideshare availability

• Estimate of costs for constellation’s propulsion system

• Comparison of propulsion firm’s customer supply agreements

• Analysis of market demand for satellite propulsion

• Analysis of market demand for rideshares

• Analysis of a launch firm’s relationship with the Australian government

• Comparison of launch firm’s various government relationships

• Analysis of causes behind launch firm’s collapse

• Analysis of launch firm’s US-focused business expansion strategy

• Analysis of launch firm’s relationship with the US government

• Comparison of launch firms in Australia and New Zealand


Rotoiti publishes free primers on issues that are pertinent to doing business in space. These briefs are based on discussions with subject matter experts and are published quarterly. Feel free to read and share these briefs with others.


Being located in New Zealand, Rotoiti hosts fortnightly kōrero to connect foreign space market actors to Aotearoa’s space ecosystem. To date, guest speakers have been from Australia, China, Denmark, France, Germany, Hong Kong, India, Japan, Luxembourg, Singapore, South Korea, the United Arab Emirates, the United Kingdom, and the United States. If you are interested in being a guest speaker, please contact us.

• Malcolm Davis of the Australian Strategic Policy Institute

• Mark Posen of RPC Telecom

 Ksenia Lisitsyna of Precious Payload

 Cécile Gaubert of Gaubert Law Firm

 Daniel Biedermann of NewSpace Capital

• Win Marshal J Bronzewall of INNOSPACE

• Ingo Baumann of BHO Legal

• Zhen Ning Ng of NuSpace

• Tiger Wang of SatelliteHerd

• Jason Held of Saber Astronautics

• Dennis Elgaard of GomSpace

• Michael Sims of Ceres Robotics

• Tushar Jadhav of Manastu Space

• Donna Lawler of Azimuth Advisory

• Blaine Curcio of Dongfang Hour

• Daniel Faber of Orbit Fab

• Jeff Crusey of Seraphim Space

• Takahiro Nakamura of ispace

• Troy McCann of Moonshot

• Andy Koronios of SmartSat CRC

• Todd Dearing of C4 Space



Dr. Nicholas Borroz founded Rotoiti and manages all projects, regularly collaborating with other space industry experts to serve clients. He previously worked in business intelligence in Washington, DC, where he coordinated a global subcontractor network to support clients in numerous industries with risk management, due diligence, and compliance. He has a PhD in international business from Auckland University, an MA in international economics from Johns Hopkins SAIS, and a BA in international studies from Macalester College. 

Please contact us for more information.