An analytics firm was using satellite imagery to create products for clients in the agricultural industry. Rotoiti developed a list of factors by which to compare the firm to its competitors. Rotoiti worked with the firm to prioritize collecting information on competitors that were of interest (e.g. those working in certain markets). Rotoiti created a database that the firm’s leadership could access at all times, making the database easily sortable to identify competitors of interest (e.g. those using certain spectral indices with services for certain crop types). The database informed various aspects of the firm’s strategy, such as services to develop, clients to pursue, and markets to enter.

A government entity wanted to understand what steps it could take to mitigate risks posed by space debris. Rotoiti wrote a report and briefed the entity about: threats that space debris poses to launches and satellites; factors that influence debris generation; measures that mitigate debris generation; and measures that lessen the threats that debris poses to launches and satellites. Rotoiti developed a framework linking certain mitigation measures to certain risk factors as a heuristic device to help the entity consider which measures make sense in which contexts. To write the report, Rotoiti canvassed many subject matter experts in academia, government, and the private sector. The report helped stakeholders in their efforts to develop regulatory frameworks, and informed their discussions with international counterparts.

A launch services firm needed to develop partnerships with facilities providers abroad. Rotoiti helped it identify potential partners and prioritized them according to certain factors (e.g. desired markets). Rotoiti then contacted the potential partners to explain the firm’s business and to discuss the possibility of formalizing relationships with the firm. Initial conversations screened for partners who expressed genuine interest in formalizing a relationship. Rotoiti then facilitated introductions and put in place formal contracts between the firm and the partners. The partnerships bolstered the client’s business reputation and justified investing resources into technology development.